Data teams unlock potentially impactful data insights on a regular basis, but the challenge is turning these insights into actions that deliver meaningful change and results.
It’s not uncommon for some organisations to be caught in the ‘pilot trap’, where they continue to experiment with data but fail to scale. Others may be struggling to measure the success of a data project or to understand what it means for their transformation.
Gaining a tangible business benefit is the only reason worth undertaking a data transformation project. Without a clear benefit the whole exercise becomes pointless. And yet, while 74% of organisations want to be data-driven, only 29% succeed in connecting action and analytics.
Agree upfront which key performance indicators, benefits and outcomes you are seeking. Measure them all relentlessly before, during and after they’ve run their course. Then make these metrics a core part of your data team’s objectives and incentives, tying their success and efforts to the big picture.
Your teams may initially be uncomfortable with this level of transparency and scrutiny, but it’s worth hanging in there during these early frustrations. Over time you’ll see greater accountability for outcomes (not just insights) and your teams will appreciate being able to see and measure the value they bring to the organisation.
Download our full guide ‘Power to your people’ on the six ways to put people at the heart of your data transformation.