CHALLENGE

The General Data Protection Regulation (GDPR) represents one of the largest overhauls of data protection legislation ever made.

Our client, a leading operator in the sports betting and gaming industry, was responsible for collecting and processing a large amount of customer and personal data and was in the midst of its largest ever post-merger integration. As a result, and similar to many other organisations, the organisation started assessing the changes required to support GDPR only six months prior to the deadline.

Recognising the priority and urgency of the changes required, a client programme team was mobilised, but quickly ran into a number of challenges.

  1. Lack of key expertise around data privacy and data management.
  2. Complexity of the digital changes required to deliver meaningful yet compliant customer journeys and customer data management.
  3. Insufficient capacity and data management skills to deliver the full scope of changes.
  4. A poorly defined view of what the end solution and the overall data privacy strategy should look like.

APPROACH

Gate One conducted a rapid strategic review and, based on our deep experience with data strategy and programme turnaround, implemented five key changes:

  • Re-developed the enterprise data privacy strategy and re-aligned the programme objectives
  • re-engaged senior management to build consensus around the data privacy strategy and buy-in to the changes required
  • streamlined the programme structure to increase the speed of decision making
  • Revised structure of key deliverables to align to the revised priorities and remove ‘gold plating’
  • Re-energised and aligned the programme delivery team behind the revised priorities.
  • Ensured ongoing ownership and governance of customer and personal data within the organisation and the extensive supplier base
  • Developed an end-to-end data privacy training programme for all staff and contractors
  • Implemented ‘privacy by design’ and data privacy champions
  • Ensured new data management and processes led to real data insights which could be used across the business

These simple but highly effect changes not only put the programme back on track for delivery against the regulatory deadline but delivered a robust data privacy strategy and ‘privacy by design’ into any future product and service development.

RESULT

After a challenging period of re-aligning senior stakeholders and the programme team, all priorities were successfully delivered. This marked a huge turnaround in the programme in just 4 months. This success was further boosted by the programme coming in under budget due to the implementation of tighter fiscal controls. In addition, the business had more control over its customer data and data processes, with clear ownership and wider awareness from its people.

“Gate One is confident to challenge the right people at the right time and is consequently able to navigate difficult situations and this makes a huge difference when you are leading complex transformations.”

GENERAL COUNSEL

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Ben Tye
Ben TyeBen Tye| Partnerlinkedin icon



Ben leads our retail, consumer business and manufacturing sectors. He specialises in scaling innovation into transformation and has led both lean, agile innovation teams and large-scale programmes. He particularly focuses on the people and cultural change required to create long lasting value. He has over 20 years consulting experience.

Ben has a great track record in growing consulting businesses. He has held partner and VP roles responsible for creating new services and building teams at well-known consulting and technology firms in the UK.

As a keen record collector and guitarist, when he’s not creating dishes in the kitchen Ben enjoys listening to and playing music.


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