CHALLENGE

Our client, a major FTSE 100 travel company, had identified a significant multi-£m data analytics opportunity to deliver superior personalised customer experience, operational efficiencies and commercial performance.

Pockets of data analytics were spread across four disparate European teams, but with substantial variations in analytics maturity, processes, people capability and underlying technology. This also led to siloed behaviours, inhibiting the sharing of good data practice and ultimately prevented the organisation from realising the potential data opportunities.

APPROACH

Partnering closely with our client, we created a joint client-consultant team and conducted a data analytics maturity assessment to understand the current siloed analytics structures, capabilities, processes, roles, responsibilities and opportunities.

We also created an overall data analytics vision, underpinned by clear data use cases and a data roadmap for enhancing the overall commercial performance and customer journey.

Finally, a series of future data analytics operating model design options were developed and evaluated, with the resulting strategic recommendations and overall business case proposed to the board.

RESULT

The board endorsed all the overall recommendations, including agreement to the following:

  • The data analytics vision, key use cases and a strategic roadmap containing clear data initiative priorities and quick wins.
  • The overall European-wide data analytics operating model, including target organisation structures, talent management and career paths, core data governance processes and ways of working.
  • The transition plan and business case to join up the previous silos and create the new centralised data analytics capability.

“The overall output and level of consulting from Gate One was amazing. They were highly professional and credible throughout and as a former consultant, I can say that this ranks as some of the best consulting service I have received and sets Gate One apart from their competitors.”

Head of Analytics

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David Holliday
David HollidayDavid Holliday| Partnerlinkedin icon



Organisations are facing unprecedented levels of change and digital disruption. As a founding partner of Gate One, David is excited about the endless opportunities that this provides and is inspired by the incredibly talented team around him who are helping our clients to meet their transformation needs head on.

Having worked across a broad range of FTSE100 organisations for 20 years, David specialises in complex digital, portfolio and enterprise-wide target op model transformations. He regularly coaches and challenges board level teams to lead effective change.

David is also an active investor and a board member of several start-ups. He is fascinated by the innovation process and how to infuse the entrepreneurial mindset into larger organisations.


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