Every business must recognise that the people and behavioural challenges of digital are more disruptive and profound than traditional technology deployments. And the good news from our findings is that the fundamental principles of organisational transformation apply as much to the digital sphere as to any other significant business change – if not more so.

Leading digital organisations consistently demonstrate a range of nine key success factors for designing, delivering and sustaining their transformations in ways that address the specific challenges of digital and exploit their opportunities. But time is running out for the rest: as technology continues to disrupt businesses and societies in unimaginable ways, it follows that the later you start, the quicker you will be left behind. This reveals the ultimate incentive for the digital ‘dinosaurs’ to join the ‘digirati’: those that succeed at digital transformation now will keep on winning in the future.

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