ROB ARMSTRONG – PRINCIPAL
Rob began his career in the City where he worked as an equity trader for a merchant bank and subsequently for the financial futures exchange. Over time, he became increasingly interested in how business performance can actively be improved rather than speculating on the decisions made by others. Rob promptly changed direction and went into management consulting, initially as a strategy consultant with Gemini Consulting and later with Corven. He now focuses on operating model re-design, large scale transformation and performance improvement. He enjoys tackling complex business problems across multiple sectors, with recent achievements including: supporting the CEO and sales teams of a luxury food producer to improve sales effectiveness, and helping to launch a new media business. Outside of work he enjoys writing short stories, painting and travelling to hot places.